Keurig asked us to create a more innovative approach for their loyalty program, Club Keurig (existing experience). Our approach incorporated a simplified and more elegant user interface that used information from customers’ profiles to create a unique and customized experience for the user that built loyalty over time and predicted behavior.
Keurig Green Mountain, Inc.
Principal (Brand Strategy, Creative Direction)
user interface design, brand exploration, interaction design, e-commerce, product design, social media
(Launch scheduled for Q2 2016)