Keurig

Project Description

Keurig asked us to create a more innovative approach for their loyalty program, Club Keurig (existing experience). Our approach incorporated a simplified and more elegant user interface that used information from customers’ profiles to create a unique and customized experience for the user that built loyalty over time and predicted behavior.

Project Details

CLIENT
Keurig Green Mountain, Inc.
DATE
2015
ROLE
Principal (Brand Strategy, Creative Direction)
DISCIPLINES
user interface design, brand exploration, interaction design, e-commerce, product design, social media
VIEW
(Launch scheduled for Q2 2016)

Loyalty Program Landing Page

Keurig Purchase Page

Keurig Social Page

Keurig Reward Page