Macy’s wanted to create an online experience to engage with women who aren’t stick figures. We created a successful MVP product that tested the idea of different shaped and sized models wearing outfits and talking about them. The project was very well received and may end up as a separate Macy’s channel.
Principal (Brand Strategy, Creative Direction)
user interface design, brand exploration, interaction design, e-commerce, photography, rapid prototyping
(still in beta)